Eataly, ambassador of Italian food and ‘made in Italy’, joins the Giro d’Italia family as Top Sponsor of the Maglia Bianca. The agreement was announced today at Eataly Milano Smeraldo in the presence of Urbano Cairo, President of RCS MediaGroup, and Andrea Cipolloni, Group CEO of Eataly.
Andrea Cipolloni, Group CEO of Eataly: “Eataly has always brought Italy to the world through high quality food. This is why we see it as a great opportunity to create a partnership with the most famous Italian sports event in the world. Being on the jersey dedicated to the winner of the Young Riders Classification is a further reason for great satisfaction because the Maglia Bianca is a prize, and at the same time a wish, for a page still to be written”.
Urbano Cairo, President of RCS MediaGroup: “We welcome Eataly among our partners, an international brand that is a symbol of Made in Italy, just like the Giro d’Italia. Eataly has always brought the excellence of Italian food and wine to the world, emphasising the quality of Italian products, their authenticity and the special characteristics that make the Italian food industry the number one sector worldwide. The Maglia Bianca is the symbol of youth and it has been worn over the years by promising riders who have become great champions on prestigious scenes. We are confident that this partnership will bring great visibility and great results to both companies”.
