Conad becomes the new Maglia Bianca sponsor

The partnership between two icons of Italian excellence was made official today in Milan. The Conad brand will appear on the jersey dedicated to young riders for the next three years.

The Maglia Bianca of the Giro d’Italia will have a new sponsor for the next three years: Conad.

Italian identity, international growth, strong local presence, and a focus on youth and sustainability are some of the core values shared by the Giro d’Italia and Conad.

In addition to appearing on the Maglia Bianca, Conad will also be present at the Giro d’Italia through the BiciScuola and Fantagiro projects.

Conad, headquartered in Bologna, is the largest organization of independent retail entrepreneurs in Italy.

Quotes

Urbano Cairo, President of RCS MediaGroup: “The Maglia Bianca is one of the symbols of the Giro d’Italia, recognized worldwide. It has been worn and won by great champions, and in the last edition, it was claimed by a young Italian, Antonio Tiberi. The presence across the territory, international reach, and focus on youth and the environment are some of the cornerstones of the Giro d’Italia that will help Conad support and strengthen all their communication activities”.

Francesco Avanzini, General Director of Conad: “We are very pleased with the multi-year partnership with RCS Sports & Events: we will sponsor the Maglia Bianca of the Giro d’Italia, awarded to the leader of the young riders’ classification. By participating in the premier competition of Italy’s most popular sport, Conad will enjoy an engaging presence across its territories, connect with the audience following the race, and promote an active and healthy lifestyle.”

Paolo Bellino, Managing Director and General Manager of RCS Sports & Events: “The Giro d’Italia is a unique event due to its strong local presence and its ability to engage all demographics. It is a tradition loved by everyone, including younger audiences, who connect with the Giro through school programs and our digital platforms. Conad will be by our side in initiatives such as Biciscuola, FantaGiro, and the sponsorship of the Maglia Bianca; activities with great visibility across the territory and projects that, like Conad, highlight themes such as nutrition, the environment, and well-being through sport.”

Ivan Basso, Giro d’Italia winner in 2006, 2010: “The Giro d’Italia is a dream that every boy nurtures from the moment they start riding a bike. Personally, I dreamed of just participating, so you can imagine my happiness and pride in winning it twice. The new generations are the future of cycling and that’s what I like to bring to our team. We believe that investing in them means building a better tomorrow, and I personally strive to pass on to them everything I’ve learned throughout my long career”.