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    • Biciscuola, the edutainment project dedicated to the youngest generation is back

    Biciscuola, the edutainment project dedicated to the youngest generation is back

    22/02/2023

    BiciScuola, RCS Sport’s successful 'edutainment' project now in its 22nd edition, is back.

    The purpose of this venture is to introduce the youngest generation to cycling as part of a healthy lifestyle, to the spirit of sportmanship, to a balanced diet, to road safety education and to the rules of new sustainable mobility. The project involves specifically children from primary school classes (aged 6-10) in the areas where the cycling races scheduled between March and October will be passing. Besides the Giro d’Italia (and the Giro-E) BiciScuola will also be present in the spring and autumn races such as Strade Bianche Women Elite, Strade Bianche, Tirreno-Adriatico, Milano-Sanremo, Il Giro di Sicilia, Milano-Torino, Gran Piemonte and Il Lombardia.

    How it works

    The pupils of the BiciScuola classes will be asked to submit creative artworks on one of the main topics of the project. A contest will be held and the class that has produced the best work will be declared the winner and will receive a prize on stage on the day of the race. Many side activities are planned to make the days during the events memorable. The Partners involved in the project also include the Polizia Stradale, which has been promoting children’s participation over the years by taking their ‘blue bus’ on tour along the stages, where video lessons on road safety education are organised.

    The numbers

    More than 1.660 million children have taken part in the project since the first edition. Specifically, the 2022 edition, involved 230 schools, 5,200 teachers and 64.000 pupils (up by 6% compared to 2021). As for the spring races there are more than 50 classes registered for Strade Bianche, 200 for Tirreno-Adriatico, 100 for Milano-Sanremo and around 150 for Milano-Torino.

    Biciscuola ambassador: Marco Martinelli

    Marco Martinelli will be back this year. A science communicator and an affiliate researcher at the Scuola Superiore Sant’Anna in Pisa, he is known on social media as @marcoilgiallino. RCS Sport specifically asked him to produce tutorial videos for BiciScuola, as well as a series of dedicated short clips that Martinelli will also post on his profile (www.tiktok.com/@marcoilgiallino) and on the Giro d’Italia social media accounts. All information about the BiciScuola project are available on site.

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