Banca Mediolanum is the longest-serving sponsor

The partnership with RCS and the Giro d'Italia has been renewed for another three years

For the occasion Massimo Doris and Urbano Cairo unveiled the Maglia Azzurra, the jersey of the best climber of the Corsa Rosa.

Among the guests there were the great champions of the past and historical testimonials of Banca Mediolanum as Alessandro Ballan, Paolo Bettini, Francesco Moser and Gianni Motta.

Dalia Muccioli, former road cyclist, will be part of Banca Mediolanum’s team Her career has always been characterised by her main qualities as all-rounder rider, becoming Italian Elite Road Champion in 2013.

Quotes

Massimo Doris, CEO of Banca Mediolanum, said: “It is with great pleasure that we renew today our sponsorship of the Gran Premio della Montagna for another three years. Those who deserve to wear this jersey show a unique strength of spirit and courage. I like to remember that courage means putting your heart into challenging the uncertain and putting your fears aside. Fortitude then allows one to face the most difficult situations. These are the values that link Banca Mediolanum to the world of cycling and the Giro d’Italia. These are the characteristics that the champions who compete for our Maglia Azzurra must have. The Giro d’Italia is the most important popular event in Italy with millions of fans who animate the streets of our country, it is inclusive because it brings together people who share the same passion for cycling. I am really happy that this story, started in 2003, is still going on’.

Urbano Cairo, President of RCS MediaGroup: ‘Banca Mediolanum is part of the Giro d’Italia family and is much more than a historical partner. The Doris family, from father Ennio to son Massimo, has identified in the Corsa Rosa a very effective vehicle to communicate and meet its customers. And this choice has worked because it has become the longest-lasting company in the history of the Giro with its 21 years of sponsorship and will still be at our side for a future to be written on the roads of the Giro”.