Ride Green

Ride Green, the sustainability project aimed at safeguarding the areas affected by the race through separate waste collection, was created in 2016. It aims to reduce the effects of the passage of the Corsa Rosa, through the correct management of the waste flows produced by the race, using a traceability system.

With the help of over 200 volunteers and numerous local companies, also coordinated by the ERICA cooperative, the waste produced in the various locations is collected in special ecological islands positioned at strategic points of each stage, and subsequently sent for recycling to be put back into the production cycle.

In this process, support comes from the municipalities hosting the race’s stage starts and finishes, which act as an intermediary for the promotion of the initiative, guaranteeing an effective supervision that allows the Giro d’Italia to place itself on the international scene as an increasingly green event, capable of spreading the principles of sustainability and making the public, local administrations, partners and all the athletes involved ever more aware.

In this process, support came from the municipalities hosting the race’s stage starts and finishes, which acted as an intermediary for promoting the project, ensuring effective supervision that allowed the Giro d’Italia to place itself on the international scene as an increasingly environmentally friendly event, capable of spreading the principles of sustainability and ever increasing the awareness of the public, the local administrations, the partners and all the athletes involved.

Ride Green is part of the broader R-INTENTS project aimed at analysing the real environmental and social impact of the Giro d’Italia and establishing, with the entire ecosystem, a dialogue and comparison, identifying shared solutions that can guide the evolution of design towards regenerative economic models. Supporting RCS Sport in this more structured path for the past two years is NATIVA – Regenerative Design Company.

The analysis on the Giro d’Italia aims to highlight both the virtuous practices of the event and the areas for improvement, in order to orient future choices. Therefore, not only the tangible impacts are considered, but also that intangible value that is part of the DNA of a sporting event: the wellbeing of people and the spin-offs on the territories, also with a long-term perspective.

MEDIA PARTNERSHIP

The last edition of the Giro d’Italia generated, at the start and finish locations, a total collection of about 70 kilograms of materials, 84% of which were sent for recycling. Compared to 2023, the first three virtuous arrival municipalities increased their separate collection by an average of about 6%.

Below is this year’s ranking drawn up with the Cooperative E.R.I.C.A., the partner that has been at RCS Sport’s side for years in this process.

Departures 2024

• Foligno 95% RD*
• Novara 94.15% RD
• Acqui Terme 94.08% RD

Arrivals 2024

• Fossano 94% RD
• Santa Cristina 93% RD
• Lucca 91% RD

(*) Separate collection

With support from local businesses, we make sure that all the waste collected and sorted is sent for recycling, to be transformed into secondary raw material.

We launch socially relevant second-life projects for materials that would otherwise end up in landfill.

We measure our performance to do better in the future. How much waste are we producing at each stage? How much waste are we sorting? How much waste could we reduce in the following editions?

Our project has the ambition to share culture and promote green thinking by working with the audience, the public administrations, the staff, the sponsors and the athletes.

The project also attempts to raise awareness among spectators against littering, with a support service for those waiting for the riders made using bicycles, and hence zero-impact. Bikes thus become a symbol of sustainable mobility, as well as a means for collecting and separating litter.